Yet as Andrea points out above, it can be difficult to find the happy medium – the place that’s both authentic and makes the value of what we offer very clear.Įxcellent video, Fabeku. That’s obviously not how I want to market to my people, any more than it’s how I want to be marketed to.
So I spend the rest of the day sitting around wondering where I’m screwing up, why I’m not getting the results they talk about, blah blah blah. I’ve also noticed that when I do this, I frequently find myself feeling truly AWFUL for the rest of the day because – as you say – they have leaned on the pain points. I know that I will often check out the free stuff from people using this technique, just to see what kind of tips or ideas I can pick up – either from their marketing approach (which often ends up being how I don’t want to do it!) or from the content (whatever it is they’re teaching). You’re totally right on, and I think it’s important for people to start standing up to this sort of marketing approach. I choose creativity and respect and abundance and play and good feelings. I get to create my own world to for me to live in, through the choices I make and how I live my life. It’s not only that I don’t want to give my money to support that kind of stuff, but that I don’t want to be involved with it in anyway. If those three things aren’t there, I don’t buy.
And I’m not grossed out by their buying process. Of course, I still buy solutions online – because there are amazing things to be bought from amazing people – but I buy them when I’m feeling good. If I’m down I go meditate or paint or sit in nature or karaoke sad songs or anything but looking for solutions online. So I have a rule now – no buying anything when I’m down.
I have bought from the grenade-throwers and I do notice, like you said – I am in pain when I do it and just desperately hoping that this thing can make it better. I’m thinking more along the lines of adorable new website, than throwing grenades 🙂 And I am starting to think about the next level for my business – what I want that to be and how I’d like to get there.
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